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How to Develop a Killer Social Media Content Calendar
Drafting a killer social media content calendar is definitely time consuming. (If you want successful results) The important part is spending time more time focusing on big picture ideas and less time...
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3 Tactics for B2B Selling in the Social Media Era
The Lake Superior Whitefish made the customers smile (in 1994)Have you ever wondered how to use social media with your sales force in business to business selling? While much has been written about...
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ROI and the Changing Media Revenue Model
Stacks of the Old Revenue Model Photography at the Chicago-Sun Times is the latest of many troubling changes to legacy media brands, which still rely on traditional revenue models. The traditional...
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Marketing is Distribution: 7 Tactics to Increase Digital Subscriptions
Digital Subscriptions Many publishers are testing multiple approaches to selling digital subscriptions with mixed success. The most effective strategy starts with targeted, variable campaign using...
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